Beauty influencers helped celebrate Philosophy’s 30th anniversary at a party in Los Angeles. Top content creators and brand partners attended the party, held at Serra on Vine.

Mayci Neeley, Becca Tilley, Ava Michelle, Liv Walker, and Jackie Aina were on the guest list.

Photos above: Ava Michelle, left; Emily Dobson, right.

Philosophy’s 30th anniversary celebration marks three decades of innovation across skincare, fragrance, and body care. The brand says it blends “science with feel-good experiences.” The brand’s signature products often pair clinically effective formulas with mood-boosting scents.

And, the brand’s packaging stands out from competitors. Cartons often feature sentimental messages. Philosophy’s mission is to “help people look better, feel better, and live with greater connection.”

“As we celebrate this milestone, we’re honoring the products that built our foundation. Also, the community that has grown with us. And we remain committed to creating feel-good beauty experiences that are grounded in science and guided by humanity,” says Philosophy’s Global SVP June Risser.

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The celebration reminded guests about Philosophy’s history. The brand was founded in 1996, and it introduced a new approach to beauty. A press statement describes its approach as: “One rooted in simplicity, efficacy, and emotional well-being.”

Philosophy has always linked beauty and self-care—before it became a trend. “For 30 years, philosophy has believed that beauty is more than what you see. It’s how you feel and how you care for yourself,” says Risser.

Three of Philosophy’s iconic products launched around the same time the brand debuted. They are: Purity Made Simple One-Step Facial Cleanser, Hope in a Jar Smooth-Glow Multi-tasking Moisturizer, and Amazing Grace Eau de Parfum fragrance. These products remain cornerstones of the brand today.

Philosophy is entering its fourth decade. The brand says it will remain “committed to advancing efficacious skincare and feel-good, functional fragrances that support both skin health and emotional wellbeing. And, Philosophy plans to continue its legacy of beauty that connects mind, body, and soul.”